Sales Mistakes - Ignoring the Follow up

You ever send a quote, hear crickets, and assume the client wasn’t interested? Big mistake. If you’re waiting for leads to magically follow up with you, you’re leaving serious money on the table.

Here’s the truth: Most sales don’t happen on the first (or even third) contact. Clients are busy, distracted, and drowning in options. If you don’t stay top of mind, someone else will. That’s why I believe in 10 touches in 30 days—because following up isn’t annoying, it’s how deals get closed.

Let’s break down why follow-up matters, how many times you really need to reach out, and how to do it without feeling like a desperate ex.

The Problem: One Follow-Up Isn’t Enough

If you’re thinking, “I followed up once, and they never responded, so they must not be interested,” stop right there.

The reality? 80% of sales require 5+ follow-ups, yet most people give up after one or two. That means your competitors who keep following up are getting the business—while you’re left wondering why your pipeline is dry.

Why do leads go silent?
🔇 They got distracted. Life happens. Your email got buried.
🔇 They’re interested but not ready to decide yet.
🔇 They’re shopping around and need a reason to pick YOU.
🔇 They forgot who you are (harsh, but true).

The fix? Be the one who stays on their radar.

The Fix: 10 Touches in 30 Days

A strong follow-up strategy isn’t about spamming inboxes—it’s about staying visible, helpful, and top of mind. I recommend 10 touches in 30 days because it keeps the conversation warm without being overbearing.

How to Follow Up Without Feeling Pushy

Worried about being annoying? Don’t be. People appreciate persistence when it’s done right.

🔥 Make it about them, not you. Instead of “Just checking in,” try: “—let me know how I can support you.”

🔥 Vary your approach. Mix emails, texts, calls, social media messages, and even handwritten notes. Different clients respond to different things.

🔥 Use urgency without pressure. A simple “Our calendar is filling up fast!” creates a reason to act without being aggressive.

🔥 Automate but personalize. Use templates for efficiency but tweak them for each client. No one likes a robotic message.

🔥 Know when to walk away. If a lead isn’t engaging after 10 touches, they’re probably not your client. Don’t chase—move on to someone who values your service.

Final Takeaway: Follow Up Like Your Business Depends On It (Because It Does)

If you’re not following up consistently, you’re not closing as many deals as you should be. 10 touches in 30 days keeps you in the game, builds relationships, and ensures you’re the first name they think of when they’re ready to book.

🚀 Stop assuming silence means no. Stay persistent, stay valuable, and start closing more deals.