What I do

As a fractional CRO, I am responsible for crafting a robust revenue strategy. This includes developing revenue forecasts, setting realistic growth targets, and ensuring that all departments—sales, marketing, operations and customer success—are aligned toward common goals.

I analyze existing processes to identify bottlenecks or inefficiencies.

I empower sales and marketing staff with best practices, coaching on performance, and ensuring they have the tools and insights needed to excel. 

You benefit without the long-term commitment and overhead associated with a full-time executive.

Sales Process and Playbooks

Workflow Optimization: Streamline sales processes to eliminate inefficiencies and achieve predictable results. 

Custom Playbooks: Develop tailored resources with scripts, objection handling strategies, and customer journey maps. 

Consistent Execution: Standardize the sales approach to deliver a seamless and consistent buyer experience. 

Sales Team Boot Camps!

Immersive Training: Energize sales teams with focused sessions on prospecting, closing, and objection handling. 

Personalized Coaching: Enhance individual performance and team collaboration through tailored coaching. 

Actionable Tools: Equip teams with skills and strategies to drive immediate pipeline and revenue growth. 

 Sales and Marketing Alignment

Unified KPIs: Facilitate joint strategy sessions to define shared goals and improve lead handoffs. 

Message Alignment: Synchronize campaigns to better target ideal customers and support sales initiatives. 

Continuous Feedback: Establish systems to refine collaboration, improve lead quality, and boost conversion rates. 

Sales Metrics and Performance Tracking

Clear KPIs: Set measurable goals that align with business objectives and drive sales performance. 

Data Insights: Train teams to use dashboards and analytics to optimize strategies in real time. 

Progress Monitoring: Track achievements to celebrate wins and identify growth opportunities.

Incentives and Comp Plans

Motivational Programs: Design incentive structures that inspire high performance while maintaining morale. 

Fair Compensation: Create transparent systems that reward both team and individual successes. 

Gamified Challenges: Introduce engaging, competitive activities to keep sales efforts fun and dynamic.